An investigation was conducted on the effect of employee inspiration at Dabur India Ltd. in Nagpur
Keywords:
employee motivation, workforce engagement, organizational behaviour, productivity enhancement, Dabur India Ltd, human resource management, motivational strategies, employee satisfaction, corporate growthAbstract
Employee motivation plays a pivotal role in fostering organizational success and achieving sustainable growth. This study delves into the impact of motivational strategies on employee performance and satisfaction at Dabur India Ltd. in Nagpur. Drawing upon both primary and secondary data, the investigation examines the efficacy of various motivational techniques employed by the organization, including monetary incentives, recognition programs, and career development opportunities. The research highlights how these strategies influence employee productivity, engagement, and loyalty. Key findings indicate that a tailored approach to motivation, considering individual preferences and organizational goals, can significantly enhance workforce morale and performance levels. The paper also identifies challenges faced by management in maintaining consistent motivational practices and suggests actionable recommendations to address these gaps. By providing a nuanced understanding of motivation's role in a corporate setting, this study contributes to the broader discourse on human resource management and organizational behaviour, offering insights valuable to practitioners and scholars alike. The findings underscore the importance of aligning motivational practices with the evolving expectations of employees in dynamic industrial environments.
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References
Books:
Gupta, R. (2019). Organizational Behaviour and Employee Motivation. Oxford University Press.
Armstrong, M. (2021). Handbook of Human Resource Management Practice. Kogan Page.
Luthans, F. (2020). Organizational Behaviour: An Evidence-Based Approach. McGraw-Hill Education.
Robbins, S. P., & Judge, T. A. (2020). Essentials of Organizational Behaviour. Pearson Education.
Daft, R. L. (2018). The New Era of Management. Cengage Learning.
Research Papers:
Sharma, A., & Kumar, P. (2022). "Impact of Employee Motivation on Job Satisfaction in FMCG Sector," International Journal of Human Resource Management, 25(3), 45-62.
Singh, V., & Patel, H. (2021). "Motivational Theories and Their Application in Workplace Productivity," Journal of Organizational Behaviour, 42(7), 324-339.
Sharma, M., & Verma, S. (2020). "A Study on the Role of Leadership in Employee Motivation at Leading Corporations," Journal of Business and Management Studies, 39(4), 202-218.
Gupta, P., & Sharma, R. (2019). "Workplace Motivation Strategies: A Comparative Study in Indian Corporations," Human Resource Management Journal, 33(2), 157-171.
Jain, S., & Joshi, S. (2018). "Understanding Employee Engagement and Motivation at Large Corporations," International Journal of Human Resource Development and Management, 29(6), 211-226.
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