Analyzing the Influence of Digital Media on the Perceived Urgency of Neonatal Surgical Conditions Among Parents

Authors

  • Yasir Ahmed
  • Jitendra Singh
  • Ramiyan Bhardwaj
  • Andleeb Raza

Keywords:

Digital Media, Parental Perceptions, Neonatal Surgery, Decision-Making, Pearson’s Correlation

Abstract

This study examines the impact of digital media exposure on parental perceptions of neonatal surgical conditions and decision-making behaviours. A sample of 168 parents from GMC Jammu Hospital and Sikims Hospital, Kashmir, completed a structured questionnaire assessing media consumption patterns and healthcare-related decisions. Pearson’s correlation coefficient was applied to analyze the relationships between digital media exposure, urgency perceptions, and decision-making behaviors. The results revealed a significant positive correlation between exposure to neonatal surgery-related media content and heightened perceptions of urgency (r = 0.992), as well as a strong influence of media frequency and content type (e.g., expert-driven and emotional content) on parental decision-making. These findings feature the critical role of digital media in shaping healthcare perceptions, highlighting the importance of expert-led, emotionally balanced content in neonatal health education.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Alhusseini, N., Banta, J. E., Oh, J., & Montgomery, S. B. (2021). Social media use for health purposes by chronic disease patients in the United States. Saudi Journal of Medicine and Medical Sciences, 9(1), 51-58. https://doi.org/10.4103/sjmms.sjmms_262_20

Merolli, M., Gray, K., & Martin-Sanchez, F. (2013). Health outcomes and related effects of using social media in chronic disease management: A literature review and analysis of affordances. Journal of Biomedical Informatics, 46(6), 957-969. https://doi.org/10.1016/j.jbi.2013.04.010

Patel, R., Chang, T., Greysen, S. R., & Chopra, V. (2015). Social Media Use in Chronic Disease: A Systematic Review and Novel Taxonomy. The American journal of medicine, 128(12), 1335–1350. https://doi.org/10.1016/j.amjmed.2015.06.015

Pousti, H., Urquhart, C., & Linger, H. (2014). Exploring the role of social media in chronic care management. In B. Doolin, E. Lamprou, N. Mitev, & L. McLeod (Eds.), Information systems and global assemblages: (Re)configuring actors, artefacts, organizations (pp. 131-148). IFIP Advances in Information and Communication Technology, vol. 446. Springer. https://doi.org/10.1007/978-3-662-45708-5_11

Vahabi, M. (2007). The impact of health communication on health-related decision making: A review of evidence. Health Education, 107(1), 27-41. https://doi.org/10.1108/09654280710716860

Laranjo, L., Arguel, A., Neves, A. L., Gallagher, A. M., Kaplan, R., Mortimer, N., Mendes, G. A., & Lau, A. Y. (2015). The influence of social networking sites on health behavior change: A systematic review and meta-analysis. Journal of the American Medical Informatics Association: JAMIA, 22(1), 243–256. https://doi.org/10.1136/amiajnl-2014-002841

Anderson, M., & Jiang, J. (2018). Teens, social media & technology 2018. Pew Research Center. Retrieved from https://www.pewresearch.org

Cline, R. J. W., & Haynes, K. M. (2001). Consumer health information seeking on the Internet: The state of the art. Health Education Research, 16(6), 671-692. https://doi.org/10.1093/her/16.6.671

Downloads

Published

2025-01-31

How to Cite

1.
Ahmed Y, Singh J, Bhardwaj R, Raza A. Analyzing the Influence of Digital Media on the Perceived Urgency of Neonatal Surgical Conditions Among Parents. J Neonatal Surg [Internet]. 2025Jan.31 [cited 2025Feb.14];14(1S):170-5. Available from: https://jneonatalsurg.com/index.php/jns/article/view/1510