Neuro-tourism: Collaboration of Neuro-Science with Tourism with DMAIC Technology and Automated Marketing with detailed Analysis
DOI:
https://doi.org/10.52783/jns.v14.2925Keywords:
Cognitive Response, Neuroscience, Neuro-tourism, Neurophysiology, Motivation, Search Engine Optimization (SEO), Unconscious Mind, Marketing Automation Fields, Real-Time Marketing, Automated Marketing, DMAIC, Lean, Six SigmaAbstract
The tourism of Emotions also can be explained as Emotional SEO (Search Engine Optimization) for tourism is one of the newly emerging areas which has opened a new door to tourism industry and also has ample potential as a research topic, formation of Neuro-Science and social science together with the blend of tourism has led to the development of this discipline. On the other hand, the internet technologies evolution regarding distribution models and communication in the past few decennary has donated a lot concerning about the auspicious change in the economic environment like in business environment , companies and the consumer condition regarding the purchase of goods and services.
Challenges in the areas of marketing which can have a solution with the automation are the management of capacities, management of inventories and relevant price setting. Integration of the DMAIC technology, Lean Six Sigma with Neuro-tourism along with the application of Marketing Automation can result in a successful business and marketing strategy. On behalf of consumers: offering vital market changes create problem like decisions regarding hierarchy and authorize managers to create real time changes. The way of shifting the part of the activities and process in Marketing Automation can be substitute for the companies.
The aim is to form clusters of Data based on the data obtained by data analysis and filtering techniques such as customers favoring to visit Mountains, Deserts, Sea Beach, etc as per the requirement of the tourism service provider. Further, the different automated marketing tools are used to initiate the repetitive marketing to the targeted and probable set of customers aiming to achieve a high conversion rate and thus increase the throughput.
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