How Artificial Intelligence is Strategically Evolving the Customers Relationships: In Context to Indian Banking Sector

Abstract

The growing transformative world in terms of technology, customers relationships, business management and innovation, it has become imperative for each sector of the Indian society to prove its mastery or dominance on the global scale. In pursuance of this fact, the banking sector of the Indian society has been changing its working style. As the growing time has made the technological upgradation an indispensable attribute for many rising businesses, the Indian banking sector has not been left behind from this aspect. The technological evolution by the man-made intelligence has given rise to a prominent innovation of this generation named as Artificial Intelligence. Since the time of the launch of artificial Intelligence, it has become a significant feature of every sector of the Indian economy. But the major contribution, the AI has made is in the banking sector of India. The adaptation of AI technology by the banking sector has rebuilt its organisational management skills. It has become more connected with the people and improved its service delivery. It has also reduced the employee burden and used robotics instead of humans to satisfy the customer needs at the time scarcity of employees. This research paper has been written to underscore the importance of artificial intelligence utilisation and adaptation in the banking sector and the comfort it has provided to its service delivery along with building the customer relationships. The overall data has been collected from the secondary sources. The research will be mostly explanatory, the graphs and relevant images will be collected from the authentic sources and represented along with the detailed analysis. The generated results will emphasize the relevance of AI in context to banking sector.