Consumer Awarness Towards Social Media
Keywords:
Social media, Advertising, Consumer awareness, Digital marketingAbstract
Customer is the key to make any business successful; hence, it is essential to understand the behaviour of customers towards the advertisements shown in social media. The aim of this study is to examine the awareness level of consumers about the advertisements shown on social media through an online survey method by using questionnaire as an instrument to collect data from the consumer. The results indicated that respondents find social media as a good medium for advertising. It is also a useful tool for the organizations to reach out to their target consumers. Majority of the respondents said that they like to gain information about various products and also patronize different products and services that they notice through advertisements shown on social media Positive reviews from customers aids the organizations to increase their brand value, and attract new customers for the growth of their business
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