Effect of Product Quality on Consumer Satisfaction With Ready-to-Cook Food Products in Chennai City

Authors

  • K Vel Vikram
  • P. Devi

Keywords:

Ready-to-Cook Food Products, Product Quality, Consumer Satisfaction, Food Industry, Factor Analysis, Structural Equation Modeling, Chennai City

Abstract

The Ready-to-Cook (RTC) food market has experienced remarkable growth in India due to rapid urbanization, increasing employment among women, changing lifestyles, and rising demand for convenient food products. Product quality has become one of the most significant determinants influencing consumer satisfaction and repeat purchase intention. The present study examines the effect of product quality on consumer satisfaction towards Ready-to-Cook food products in Chennai City. Primary data were collected from 377 consumers using a structured questionnaire through convenience sampling. The findings reveal that product quality comprises four major dimensions namely Taste & Freshness, Packaging Quality, Nutritional Value, and Convenience. SEM results indicate that product quality has a significant positive influence on consumer satisfaction (β = 0.781, p < 0.001). The model demonstrates excellent goodness-of-fit indices, confirming the adequacy of the proposed conceptual framework. The study concludes that improving product quality attributes significantly enhances consumer satisfaction and loyalty towards Ready-to-Cook food products.

 

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References

1. Ganapathiraju, M., & Fernandes, S. (2022). Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India. Cardiometry, (23), 728-740.

2. Babu, R. S., Balaji, V., &Gajenderan, V. (2021). Factors influencing towards the purchase intentions of ready-to-eat food products among the consumers in Chennai city. Int. J. Res.-GRANTHAALAYAH, 8, 172-181.

3. Khurana, N., & Goyal, P. (2021). Consumer perception towards instant food products—a study of youngsters in India. ICTACT Journal on Management Studies, 7(4), 1483-1487.

4. Indumathi, V. M., Malarkodi, M., & Poornakala, S. J. (2020). A Comparative Study on Consumers’ Preference of Processed Spices in Bangalore and Chennai City. Int. J. Curr. Microbiol. App. Sci, 9(11), 2418-2429

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Published

2025-12-28

How to Cite

1.
Vikram KV, Devi P. Effect of Product Quality on Consumer Satisfaction With Ready-to-Cook Food Products in Chennai City. J Neonatal Surg [Internet]. 2025 Dec. 28 [cited 2026 Oct. 14];14(33S):1595-602. Available from: https://jneonatalsurg.com/index.php/jns/article/view/10638

Issue

Vol. 14 No. 33S (2025): Journal of Neonatal Surgery

Section

Original Article

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