A Study On Ai - Driven Innovation And Sustainable Business Growth Among Women Entrepreneurs In Tirunelveli District

Authors

  • N. Krishnan
  • M. Thirumathi

Keywords:

N\A

Abstract

Artificial Intelligence (AI) has emerged as an important driver of innovation and business transformation, providing entrepreneurs with new opportunities to improve productivity, decision-making, marketing and customer engagement. Women entrepreneurs can use AI-driven technologies to develop innovative products and services, reduce operational costs, improve efficiency and strengthen their ability to compete in changing markets. This study examines the role of AI-driven innovation in promoting sustainable business growth among women entrepreneurs in Tirunelveli District. The study focuses on AI awareness, adoption of AI tools, innovation practices, productivity, customer reach and sustainable business performance. Primary data may be collected from selected women entrepreneurs through a structured questionnaire, supported by secondary data from books, journals, government reports and relevant publications. The collected data may be analysed using percentage analysis, weighted average, correlation and chi-square tests. The study is expected to identify the major benefits and challenges associated with AI adoption and examine whether AI-driven innovation contributes to sustainable business growth. The findings may help women entrepreneurs, training institutions and policymakers develop suitable AI-based support and skill-development programmes for strengthening women-owned businesses and promoting sustainable economic development in Tirunelveli District.......

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References

1. Badghish, S., & Soomro, B. A. (2024). Artificial intelligence adoption by SMEs to achieve sustainable business performance: Evidence from developing countries. Sustainability, 16(5), 1864.

2. Gupta, S., Gaurav, S., Panigrahi, P. K., & Arya, V. (2023). Artificial intelligence and sustainable entrepreneurship: A systematic review and future research directions. Technological Forecasting and Social Change.

3. Oldemeyer, L., Jede, A., & Teuteberg, F. (2024). Investigation of artificial intelligence in SMEs: A systematic review of the state of the art and the main implementation challenges. Management Review Quarterly.

4. Shimpi, R., et al. (2024). AI-driven innovative business models among women-owned micro-enterprises in India. ShodhKosh: Journal of Visual and Performing Arts.

5. International Labour Organization (ILO). (2023). Women and the World of Work: Entrepreneurship and Skills Development. Geneva: ILO.‏..

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Published

2025-08-12

How to Cite

1.
N. Krishnan NK, M. Thirumathi MT. A Study On Ai - Driven Innovation And Sustainable Business Growth Among Women Entrepreneurs In Tirunelveli District. J Neonatal Surg [Internet]. 2025 Aug. 12 [cited 2026 Oct. 14];14(33S):1546-51. Available from: https://jneonatalsurg.com/index.php/jns/article/view/10596

Issue

Vol. 14 No. 33S (2025): Journal of Neonatal Surgery

Section

Original Article

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