KUMAR, Bathula Prasanna; REDDY, Edara Sreenivasa. A Review On Machine Learning Methods For Over-The-Top (OTT) Platforms Customer Churn Prediction. Journal of Neonatal Surgery, Lahore, Pakistan, v. 14, n. 24S, p. 111–123, 2025. Disponível em: https://jneonatalsurg.com/index.php/jns/article/view/5905. Acesso em: 9 feb. 2026.