ALI, Md. Moaz; MISHRA, Pranav. Marketing Innovation in E-Commerce: A Study of Its Effects on Customer Retention and Conversion Rates. Journal of Neonatal Surgery, Lahore, Pakistan, v. 14, n. 7S, p. 208–224, 2025. DOI: 10.52783/jns.v14.2388. Disponível em: https://jneonatalsurg.com/index.php/jns/article/view/2388. Acesso em: 1 may. 2026.