V, Manohara; JAIN, Alka. Impact of Sensory Marketing Strategies on Customer Retention: A Study on Cosmetic Startups in Bengaluru. Journal of Neonatal Surgery, Lahore, Pakistan, v. 14, n. 5S, p. 17–22, 2025. DOI: 10.52783/jns.v14.1970. Disponível em: https://jneonatalsurg.com/index.php/jns/article/view/1970. Acesso em: 4 feb. 2026.